Dave Barry's picture

The Paradox of Promise

The Paradox of Promise
Word of mouth is generated by surprise and delight (or anger). This is a function of the difference between what you promise and what you deliver (see clever chart).
The thing is, if you promise very little, you don't get a chance to deliver because I'll ignore you. And if you promise too much, you don't get a chance to deliver, because I won't believe you...
Hence the paradox. The more you promise, the less likely you are to achieve delight and the less likely you are to earn the trust to get the gig in the first place.'s picture

Prepping for the school year.

As principals many of us are heading back to our offices after taking the time to enjoy the great Michigan Summer. Spending time with family and friends, some golf, some time on the water and riding the Harley for those of us so lucky was a much needed reprieve from the bump and grind we face daily. Having spent the summer in graduate courses I had the time to reflect on what as a school we can do to “educate the whole child.” ASCD provides some excellent resources with regards to focusing on factors other than the MME, ACT, MEAP, ACT, etc. I have attached the files for these documents.'s picture

Using MME Scores to Communicate With and Encourage Faculty and Staff

MME Scores were released to the public on July 23rd. Throughout the state, this release was highly anticipated by high school administrators. The traditional school year is complete; many teachers are on vacation; and the scores are to be digested by the public, faculty, and leadership of each school district. A month later than last year, the MME results come at the “dead” time for schools. Administrators themselves often take some time in July to refresh, to recharge, and to revive for the upcoming school year.

Dave Barry's picture

Defender of the Trees

Defenders of the status quo at newspapers, book publishers and the magazine industry are in a panic. Some are even misguidedly asking for government regulation or a bailout.
All three industries are doomed (if doomed means that they will be unrecognizable in ten--probably three--years). And yet...

And yet there's no shortage of writing, or things to read. No shortage of news, either. And there doesn't appear to be one on the horizon. In fact, there's more news, more images and more writing available to more people more often than ever before in history.

Dave Barry's picture


When a newspaper loses 15% of its readers or 15% of its advertisers, it goes out of business. There are still people who want to read it, still people who want to advertise, but it's gone.

When a technology company increases its sales by 15%, profits double. The sales line doesn't have to increase that much for profits to soar.

When a school's achievement scores go up by 15%, they become a nationally recognized exemplary school or if the scores go down 15% the principal gets fired.