Five rules for your About page

Dave Barry's picture

This content infomration was from Seth Godin's blog.

When someone comes to your school website for the first time, they're likely to hit 'about' or 'bio'. Why? Because they want a human, a story and reassurance. Here are some helpful guidelines 1. Don't use meaningless jargon: ... is a recognized provider of result-based online educational solutions, …dedicated to assuring that all students will learn, …optimization and maximization of student talent, ... is committed to the ongoing mastery of core content knowledge - and to providing continuously improvement in student achievement. 2. Don't use a stock photo of someone who isn't you. The more photos of you and your school, the better. 3. Make it easy to contact you. Don't give a contact address or number that doesn't work. 4. Be human. Write like you talk and put your name on it. Tell a story, a true one, one that resonates. 5. Use parent and student comments and testimonials to establish credibility. Use a lot of them. Make sure they're both interesting and true.